Added: Jovonna Toscano - Date: 29.09.2021 13:58 - Views: 25488 - Clicks: 9219
The much-beloved GIF is a core component of any messenger. On Tenor, every day, people share and view two billion GIFs in mobile messages with friends. Got some spare time on your hands? It would take one person years to watch all of the looping GIFs sent on Tenor over only a single day. Just thinking about that has me like: This GIF sharing trend is continuing to grow rapidly as we increasingly communicate visually. Kik is no exception to this rule, about one million GIFs are shared everyday on our platform.
Given this popularity, and with the advent of our sponsored GIF product, our team set out on an adventure to answer a simple question:. What makes a great GIF on Kik? Why do users love certain GIFs? Is it celebrity power? We scoured through the data from 11 of our campaign launches, and we found that the following makes a good GIF:. How would they see the GIF? How could they use it in communication? We aim for each GIF to have a single clear, compelling use case. Adding zoom, which clearly scared our buddy Spongebob below, makes for successful GIFs as well.
Captions are the easiest way to turn a mediocre GIF into a superstar. Sometimes, a GIF may be slightly vague, and just needs a little push in the right direction to showcase its true potential. Captions are a great way to be keep things lighthearted, especially in the horror genre.
On Kik we recommend clear, strong captions that are short and snappy. A stroke and shadow on the font also helps the caption stand out. Sometimes though, some sort of promotion is needed, and in those cases, a small neutral watermark that lies in the corner of GIF can be used, vetoing anything that is disruptive to the GIF itself. This is an easy one: the higher the better, while staying under a size that our GIF keyboard can handle. Get it here. For example, in the morning we might elevate this GIF, knowing that you might have had a late night.
email: [email protected] - phone:(708) 769-5825 x 5021